DIKSHA BHOOMI in Nagpur, the historic grounds where 5 lakh people converted to Buddhism with Dr Babasaheb Ambedkar in 1956, witnessed another unique event on 26 November 2010. Close to one lakh people oversaw the birth of a 24x7 television channel they could call their own: Lord Buddha TV.
In the clutter of electronic media, Lord Buddha TV claims to be a channel with a ‘religious and social bent’. Conceived in 2007 by a group of eight Ambedkarites, the channel is headquartered in Nagpur with a staff of 60 and is broadcast via established cable networks UCN and BCN in Nagpur, Vidarbha and Amravati in Maharashtra. The channel has just acquired a permit to telecast shows via satellite at a cost of Rs. 8.5 lakh per month and has ambitions to start primary operations in Mumbai, Navi Mumbai and New Delhi by the second week of February.